For many college freshman who come from towns where the cow population exceeds the humans the transition can be difficult from the big deal in your small town to the nameless no one in the big city.
Clothing labels are abundant on college campuses throughout the world, but when your college campus is in the middle of a city they seem to be everywhere you look. Although some 20 something’s are born with a silver Tiffany’s spoon in their mouth others find it harder to figure out what means what in the designer world.

These first four brands can cost you quite a pretty penny. First Chanel could be described as the elegant brand. With mannequins often dripping in diamonds and pearls their designs are classic, clean, and elegant. But can easily become a bit edgy paired with a leather jacket, some tattoos, or a bit of an out there hair do. Check out their website at www.chanel.com . Most popular item: Chanel diamond earrings or black quilted Chanel purse with white Chanel logo.

Burberry is a bit more proper than Chanel. You won’t find any patterns in their designs unless that of the signature plaid check. Again, their prices will astound you if you aren’t used to it and walking into their store can be a little intimidating. Most popular item: Burberry Check scarf. www.burberry.com

Longchamp bags can be seen on young professionals, students, and grandmothers. Their bags are versatile in the fact that some of them can fold into different sizes and they come in a variety of colors. Most popular item: Le pliage bag. Runs about $135. www.longchamp.com

Lacoste is the best store to go to if you are looking for a nice golfing outfit. I couldn’t imagine being comfortable in any of their clothing, but I may be wrong here. It’s overly preppy and takes one heck of a sense of style to pull off without looking like you should be yelling “Four!” Most popular item: Lacoste Polo. www.lacoste.com

Martin and Osa is a new store that carries their brand of clothing. The brand was developed by American Eagle Outfitters and the designers were responsible for the early concepts of Abercrombie and Fitch. Martin and Osa focuses on clothing for people over 25, I would say it’s somewhat of an earth J Crew. Think less yacht and more African wild. In addition to clean cut clothing their website is fun to watch, check it out at www.martinandosa.com .

Johnny Cupcake’s is a brand that recently became quite popular among the 20 something “hipster” crowd. Although their specialty is mainly tee-shirts with a cupcake and crossbones underneath the clothing line is branching out. Now with a store on Newbury St. Johnny Cupcakes has come a long way from its modern punk roots. The designer Johnny Cupcake himself is from Hull, Ma.  In The Story section of his website he says “Every type of person collects, understands, and appreciates my brand: Fashionable people, college kids, artsy kids, thugs, indie rockers, skaters, young adults, sneaker heads, and more.” Check it out at www.johnnycupcakes.com.

7 for all Man Kind, True Religion, and Joe’s Jeans are very popular when it comes to denim. Because they come in a variety of different washes, and styles it is easy to pair them with just about anything. What is most important is that what people see on your butt can make them look at you in a different way. These three denim brands logo’s can help you come a long way in the fashion world. But you will be paying for it. Most of their jeans range from $100-$300. Check out their websites. 

www.7forallmankind.com, www.joesjeans.com, www.truereligionbrandjeans.com

Although these brands are typically seen on campus, I strongly encourage each individual to go out there and find their own style. The best way to do this is walk around the city, go into every store you see and be open minded. Try things on, go into the men’s section, branch out and don’t fall into the fad world of fashion.